Press Release

For Immediate Release
Apr 2, 2013
Contact : Robert Cavanaugh, Manager of Public Affairs for Meridian Health  
(732) 751-3451

Meridian Health Gets Ready To Paint 23 Towns Pink!


Neptune, NJ - In just a few short weeks, Meridian Health will host its annual “Paint the Town Pink.” For the seventh straight year, volunteers, committees, businesses, physicians and local officials will make this event a reality. Everyone joins forces for one common goal; to raise awareness of the importance of annual mammography.

Beginning May 1, Paint the Town Pink will cast a wider hue across our area with an expansion that now includes 23 Monmouth and Ocean County towns, making the event the most represented to date. What began as an idea seven years ago has been transformed into a grassroots initiative that is changing lives in very tangible and meaningful ways.

Paint the Town Pink was started by Riverview Medical Center with the goal to encourage women aged 40 and older to pledge to have their annual mammogram, as well as raise funds to provide mammography to the uninsured and underserved in our community. Through a variety of special events and in-store specials from hundreds of businesses, and involvement from community groups, this year’s Paint the Town Pink will be “bigger and Pinker” than ever before!

Striving to make the educational process fun, several community-wide Pink events are already confirmed for this year, including: “Pink the Night” on May 1, “Little Things: An Evening with Giuliana and Bill Rancic” at the Algonquin Arts Theatre in Manasquan on May 4, “Girls Night Out” at the Downtown in Red Bank on May 9, a “Monmouth Mall Goes Pink” event on May 11, a Pink Physician Panel at the Middletown Library on May 16, and a “Party for Pink” hosted by The Care to Give Council at the Navesink Country Club on May 31.  Many more town events will be announced.

For the past few years, Paint the Town Pink has encouraged residents to “Pink Your House.”  Last year, more than 500 houses went “Pink” to support the mission.  With the devastation Sandy brought to our Jersey Shore, residents are instead being asked to take the message on the road and to “Pink Your Ride” to show support for the cause.  Free “Pink Your Ride” starter kits will be available by visiting the website.

For more information about Paint the Town Pink and to see a full list of Pink towns, visit Be sure to follow Paint the Town Pink on Facebook to see highlights of this year’s campaign and a complete list of events and activities.