Press Release

For Immediate Release
Jun 15, 2012
Contact : Tom Paolella, Manager, Public Relations  

2012 Was Bigger And Pinker Than Ever Before!

Eight Towns in Monmouth County transformed themselves Pink to raise awareness of the importance of annual mammography  

Red Bank, NJ - Riverview Medical Center, along with the boroughs of “Pink Bank” (Red Bank), “Pink Beach” (Monmouth Beach), “Pink Haven” (Fair Haven), “Atlantic Pinklands” (Atlantic Highlands), “Pinkdel” (Holmdel), “Little Pink” (Little Silver), “Pinkson” (Rumson), and “Pinkbury” (Shrewsbury), recently hosted the sixth annual Paint the Town Pink to raise awareness for the importance of annual mammography. The awareness campaign included more than a dozen community events, with the combined support of businesses and residents alike.

It all began with Party for Pink at the Navesink County Club, hosted by the Care To Give Council, a Riverview Medical Center and Bayshore Community Hospital Auxiliary. Nearly 250 guests were treated to a Parisian themed event. The highlight of the evening came when Sally Harris, long-time Pink Committee member and breast cancer survivor, won the 50/50 raffle drawing and generously donated her winnings back to the Pink Fund, which provides free mammography to the uninsured and underserved in the community.

Two days later Riverview Medical Center held its kick-off extravaganza, Paint Everything Pink Community Day, which featured many of the same pink “zones” families have come to love, as well as exciting new ones including: Kids’ Fun & Games, Pink it Yourself Man Cave and Rockin’ Country Thunder 106.3 to name a few. More than 3,000 community members – young and old – came out to this day of family fun including rides, face painting, “Paint Your Chocolate Pink” treats, live entertainment, and arts & crafts activities for children. Following the activities at Riverview, supporters headed down to Monmouth Beach where more than 200 Pink kites were flown high in the sky to show support of Paint the Town Pink, as well as over 40 participants in the second annual Pink Plunge into the Pinklantic Ocean.

Pink once again hit the streets encouraging residents to decorate their homes in Pink in support of the mission. Efforts to educate the community led to presentations to civic and religious organizations throughout the eight towns. Resident participation was up nearly 100 percent from last year, with 400 residents “Pinking” their homes. Annual signature events included the ever-popular “Girls Night Out” at the Downtown, which sold out in mere weeks.

Another signature event for this year was an exclusive Meridian Cancer Care event titled “An Unplanned Plan: An Evening with Bill Rancic.” Some may remember him as the first winner on television’s The Apprentice, and many have come to love him as one half of the Giuliana and Bill duo on the Style Network. Whichever the case, over 450 attendees took part in an evening to remember at the Count Basie Theatre in “Pink Bank.” With warmth, humor, and humility, Bill candidly shared his story of his marriage and family, his career, his wife's recent breast cancer diagnosis, and all the unplanned things in life that happen when you are busy making other plans.

The lineup of Pink events was capped off with the first annual Zumbathon® event for Paint the Town Pink hosted by Bayshore Community Hospital in partnership with Meridian Fitness and Wellness and the town of Pinkdel. Over 50 participants gathered at Bayshore’s beautiful grounds for a 90-minute Zumba workout. There were giveaways, refreshments, activities for kids, and also education on the Pink mission and the importance of annual mammography.

As in years past, Pink Partners and community businesses supported Paint the Town Pink by offering pink shopping specials, signature cocktails, and distribution of educational materials. Up nearly 50 percent from 2011, 300 businesses across the eight towns participated and showed their support, many participating in the Best Dressed Window Contest. Town officials got involved once again, allowing for Pink line striping down the center of each town courtesy of Mark Arnone and Liberty Line Striping. With all this support, there was no doubt the mission to educate women on the importance of annual mammography was more present than ever before.

With the expansion of Paint the Town Pink, 2013 will cast a wider pink hue across Monmouth County. What began as an idea six years ago has been transformed into a grassroots initiative that is impacting a growing number of women and families in our community. For additional information visit and be sure to follow Paint the Town Pink on Facebook to see highlights of this year’s campaign and for a complete list of updates for Pink 2013.

About Riverview Medical Center
Riverview Medical Center, a member of the Meridian Health Family, is a 463-bed not-for-profit community hospital located on the Navesink River in Red Bank, New Jersey. Riverview Medical Center provides health care programs and services in all major medical disciplines including: maternity, oncology, orthopedics and rehabilitation, neurology, thoracic and vascular surgery, cardiology, renal dialysis, diabetes management, and emergency and critical care services. Riverview’s Jane H. and John Marshall Booker Cancer Center offers comprehensive cancer services close to home, while Riverview’s Jane H. Booker Women and Children’s Center combines expertise and convenience to address preventative health, diagnosis, treatment, and support for women of all ages. Riverview Rehabilitation Center is Monmouth County’s only fully-accredited inpatient rehabilitation facility, and Riverview is a designated Primary Stroke Center and has also maintained prestigious Magnet designation for Nursing Excellence since 1998. Riverview is the only hospital in the region with the groundbreaking CyberKnife® system, offering new hope for patients with inaccessible or inoperable tumors. For more information about Riverview Medical Center and Meridian Health, please call 1-800-DOCTORS or visit