Press Release

For Immediate Release
Jun 20, 2013
Contact : Robert Cavanaugh, Manager of Public Affairs for Meridian Health  
(732) 751-3451

23 Towns + 1 Mission = A Million Thanks from Meridian Health!


Neptune, NJ - This May, more than 23 towns in Monmouth and Ocean counties joined Meridian Health with the seventh annual Paint the Town Pink, to raise awareness of the importance of annual mammography.

What has traditionally been a week-long event lasted an entire month this year, beginning with the lighting of our Meridian Hospitals in Pink on May 1, followed by this year’s signature event, Little Things: An Evening with Giuliana and Bill Rancic, in which the celebrity couple returned to the Jersey Shore to show their support of Paint the Town Pink and talk about how a mammogram changed their lives.

During the month there were more than 30 other community events between the two counties, including everything from fundraisers to awareness fairs, concluding with Meridian Mammography Day on June 1, in which women in our community were encouraged to schedule their annual mammogram at any one of our Women’s Centers for a day of pampering while they waited.   

New for this year Paint the Town Pink took the mission on the road with Pink Your Ride, powered by Toms Ford, in which more than 700 residents “Pinked” up their cars, trucks and SUVs. Even New Jersey Transit showed their support with the “Pinking” of one of their local buses. 

A number of residents submitted photos of their rides for a chance to win the grand prize, a full auto detail from The Detail Doctor in Shrewsbury, which was awarded to Margaria Pacetti from Howell.

Businesses once again showed their support of Paint the Town Pink.  Nearly doubling last year’s participation, more than 600 businesses became Pink Partners, “pinking” their window fronts, offering “pink specials,” and participating in the annual Pink Window Contest (winners are listed below).  Four businesses went above and beyond to become town sponsors, including Toms Ford, town sponsor for Pink Bank (Red Bank), Pinktown (Middletown), and Pinkdel (Holmdel); MDE Home Loans, town sponsor for Little Pink (Little Silver), The Grove, town sponsor for Pinkbury (Shrewsbury), and Brook 35 & West, town sponsor for Pinksquan (Manasquan).  

Behind the events and pink landscapes was a pinktastic team of volunteers, town councils, schools, civic and religious groups, and fuschia sponsors, whom without their tireless support Paint the Town Pink would not be possible.  A heartfelt thank you goes out to everyone in all of our Pink towns who helped Paint the Town Pink reach more women and raise more funds to support early detection than ever before.

With the expansion of Paint the Town Pink, we expect things to get even pinker in 2014, as what began as an idea seven years ago has transformed into a grassroots initiative that is impacting a growing number of women and families in our community.  

For more information about Paint the Town Pink, and to see a full list of the 2013 Pink towns, visit Also be sure to follow Paint the Town Pink on Facebook to see highlights of this year’s campaign and stay tuned for information and updates for Pink 2014, and how to become a Pink town.

Pink Window Winners:
Pink by the Sea: Bungalow Road// Center for Women’s Health// Studio Z
Pink Park: words!// DJs Delights Deli & Restaurant// Kula Café
Atlantic Pinklands: Salon at 68// Foodtown// Flaky Tart
Pink Brick: Brielle Orthopedics// Carsmetics of Brick
Pink Haven: Pauline’s Paperie// Umberto’s Restaurant & Pizzeria// Gem of An Idea
Pinklands: Bay Avenue Bakery & Café// Windansea// In the Garden
Pinkdel: Carol’s Shore Cuts
Little Pink: Lynne’s Fashion Boutique// Sickles Market// Little Silver Bottle Shop// Euphoria Pinkahawkin: Stockton Manahawkin Instructional Site// Bagels & Beyond// Joey’s Pizza & Pasta
Pinksquan: Shop Pray Love// Things That Make Scent// Rocco’s Pizzeria & Sub Shop
Pinktown: Suzi’s Sweet Shoppe// Accents the Nail Bar// Abby’s Quilting Corner
Pinktune: Neptune Library// Jamesons Southern Cooking// Carmelas 19th Hole Lunchonette
Pinktune City: Bruno’s Italian Restaurant// Woodrow Wilson School// Central Jersey Bank
Pink Grove: Sea Grass Restaurant// Beach House II// Quaker Inn// Fernando’s Hair Salon
Pink Pleasant Beach: Bree Ana
Pink Pleasant Borough: Lombardo Roofing & Exteriors// Forte Unique Mediterranean Cuisines
Pink Bank: Broadway Diner// Green Street// Sweetest Sin
Pinkson: Bains// Le Pappillon// Locals
Pinkbury: Schwartz Mazda// Champion Chiropractic// Arch Brow Bar
Pink Lake: PJ’s Car Wash// Who’s On Third// EurOrganics
Pink River: Shore Community Bank// Village Florist// Sweet Tush Bath and Body Bakery
West Pink Branch: University Subs// R Bounce// Shore Fit Club

About Meridian Health:

Meridian Health is a leading not-for-profit health care organization in New Jersey, comprising Jersey Shore University Medical Center and K. Hovnanian Children’s Hospital in Neptune, Ocean Medical Center in Brick, Riverview Medical Center in Red Bank, Southern Ocean Medical Center in Manahawkin, Bayshore Community Hospital in Holmdel, and Meridian Partner Companies that include home health services, skilled nursing and rehabilitation centers, ambulatory care, ambulance services, and outpatient centers. Meridian Health has consistently been rated among the top performing health systems in New Jersey for clinical quality, is one of the FORTUNE “100 Best Companies to Work For” for four years in a row, and is the recipient of numerous state and national recognitions for patient care and nursing excellence.  Recently, Meridian Health was the only health system in New Jersey to be ranked as one of the most Integrated Healthcare Systems in the nation according to SDI and Modern Healthcare Magazine.  For more information, please visit